Step 4 : Communication
Communicating Your SpeakUp Programme Effectively
We recommend exploring our catalogue to see how other clients have effectively communicated SpeakUp. This can provide inspiration and valuable insights for your own communication strategy.
Effective communication is critical for the success of your SpeakUp programme. Your potential reporters must feel that they can trust the system and use it comfortably. Making a report can feel like a leap of faith for many, so your communication strategy must encourage them to take that first step.
Building Trust
Communication should not be superficial; it must reflect the organisation's embedded procedures and culture. Any divergence from this will lead to scepticism. Consistent and clear messaging helps build trust over time.
Continuous Awareness
Maintaining awareness is a continuous process. Employees and suppliers come and go, so an ongoing awareness plan is essential. Ensure SpeakUp access details are easy to find and that communication materials are positive, encouraging, and reassuring. You can organise quarterly trainings or refresher to re-communicate the SpeakUp system.
Promotion of Open Culture
While promoting an open culture, emphasise that SpeakUp is a last-resort tool for the most serious cases. Encourage employees to speak directly to someone within the organisation first. However, if this is not possible, they can use SpeakUp.
Visibility and Accessibility
- Ease of Access: Ensure SpeakUp access details are prominently displayed on your website, intranet, homepage, posters etc.
SpeakUp access details to share:
- QR code to download the app
- Your channel QR code
You can find your unique QR code here - Your channel URL
You can find your channel URL here - Your organisation code :
You can find your unique organisation code here - Phone number (relevant for Premium and Enterprise package) :
You can find list of country specific phone numbers here